Tuesday, March 22, 2016

Traditional vs. Advertising Framing

Traditional Framing

For my preferred range of headshot framing I consider this "loose".  Other shots on this blog show just how close I like to get, using a telephoto lens rather than just moving in toward my subject.  This creates a favorable image, and gives the picture an immediacy that connects with the viewer quickly.  It also maximizes the effect of a smaller print.

Framed for Advertising

One way I keep my look from stagnating is to watch advertising.  Conversely, I sometimes want to use my work in my advertising.  That was the thinking behind this image.  There is plenty of lead space for type on the left side.  If I add copy to this picture I will probably keep is short, large, and widely spaced for an upscale effect.


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